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August 5, 2009

San Diego, Here I Come!

I’m very excited to be heading out to San Diego tomorrow for Michael Stelzner’s White Paper Boot Camp! As Michael’s apprentice I have the honor of introducing him, and also helping out in the break-out session answering questions on writing white papers from attendees.

Here’s a link for more info on the Boot Camp: http://snipr.com/nn4xt. But even if you can’t be there, Mike is having the event recorded, so let me know if you’re interested in the videos. :)

This is my first trip to sunny CA, and I hear the weather is absolutely gorgeous! And to top it all off, my great friend and copywriting coach, Chris Marlow, is going to join us from lunch onward.

Chris and I have also cooked up an informal networking event for attendees after the workshop. We’ll be meeting up at the Mission Bay Hyatt Swim Bar (doesn’t that sound yummy?). In addition to just relaxing and hanging out after an intense day of learning from Mike, people can sign up for our newsletters and find out more about Chris’s powerful, one-on-one coaching program. Chris chose me as one of her assistant copywriting coaches, too, and you can learn more about that here: Marlow Marketing Method.

I’ll be making a report (or two) after the White Paper Boot Camp, so stay tuned for updates. I’ve had a lot of  help in my copywriting career, but Chris and Mike are two of  my ABSOLUTE FAVORITE mentors, so this trip is going to be fun, Fun, FUN! I’m sure I’ll come back inspired and ready to share, so stay tuned…

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July 16, 2009

United Learns the Hard Way

Filed under: Marketing, Salesmanship — Tags: , , — Apryl @ 7:58 am

A friend sent me this a few days ago, and I’ve heard since that it’s been on the news. It’s a great example of how big business should be paying attention to how they are perceived by customers.

In today’s Social Networking environment, bad news travels at the click of a mouse to millions across the world. United Airlines learned this the hard way, and may have a tough time overcoming their latest customer-service snafu.

The short of it is that over-enthusiastic baggage handlers smashed a rather expensive Taylor guitar owned by Dave Carroll, a Canadian musician who was flying with them. Repeated attempts to get satisfaction from anyone at United were met with a “talk to the hand”  attitude.  That is,  until the musician fought back with a music video posted on YouTube that you just have to see.

This is a good lesson for any business–not just the big airlines. Use Social Media to monitor your reputation, expand customer service, build and protect your brand.  And mind your P’s and Q’s—cuz everyone’s watching.

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