I’ve never won anything significant in my life. That is, until last month, when I won the coveted “White Paper Apprentice” position with Michael Stelzner. Talk about pins and needles… after attending Michael’s White Paper Success Summit and competing with about 100 other writers for the post (which included two rounds of testing to narrow the field), Michael picked the top five scorers to interview before making a decision. You can read about the competition here.
Luckily the Easter Holidays occupied my mind—so I didn’t have too much time to stew over things—but it was still a huge surprise when I got a call from Mike and heard him say, “Apryl, I’ve got some great news for you…”
It still tingles to write about it! I knew I was up against some really great writers, so I’m still pinching myself, but wow… what a great feeling!
Now that I’m “The Apprentice,” I feel it’s my duty to get to work and chronicle the adventure. Such good fortune should be passed along, don’t you think?
So here’s my first “pearl of wisdom” to pass on in a series of journal entries related to becoming Mike’s White Paper Apprentice:
After the lift of elation comes the weight of responsibility—work with it!
Have you ever experienced “responsibility” dreams? The kind where you forgot to go to class for a whole semester and suddenly had to take an exam, or couldn’t remember where you put the baby? I call them “stress dreams,” because they’re usually brought on by something that’s weighing on my mind or kicking around in my subconscious (usually the possibility of failing at something).
Now that the “new” of winning the apprenticeship calmed a little, I’ll admit to having a few stress dreams about doing a good job for Mike, but he couldn’t be a more understanding teacher, and has gone out of his way to make me feel comfortable and a true member of his team.
I think the trick to handling responsibility niggles is to acknowledge them, but work through them. This isn’t a game I’ve won—it’s serious business for both of us—but concentrating on doing the best job possible takes off the edge. Who has time for worrying when there’s so much to do? And Mike has a plan all laid out and ready to go, which is very exciting.
We’ve already recorded a coaching session, which turned out very well and gave me lots of ideas for improving both my marketing plan and writing schedule—which I’ll outline for you in a future post.
In the meantime, I would like to say a heartfelt thanks to Mike Stelzner for this great opportunity. Getting a chance to work with someone that’s truly the best in the business really is a dream come true. It’s promising to be lots of hard work and lots of fun as well… and I can’t wait to get started.


