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May 18, 2009

The Joy and Responsibility of Winning

Filed under: White Papers — Apryl @ 11:35 am

I’ve never won anything significant in my life. That is, until last month, when I won the coveted “White Paper Apprentice” position with Michael Stelzner. Talk about pins and needles… after attending Michael’s White Paper Success Summit and competing with about 100 other writers for the post (which included two rounds of testing to narrow the field), Michael picked the top five scorers to interview before making a decision. You can read about the competition here.

 

Luckily the Easter Holidays occupied my mind—so I didn’t have too much time to stew over things—but it was still a huge surprise when I got a call from Mike and heard him say, “Apryl, I’ve got some great news for you…”

 

It still tingles to write about it! I knew I was up against some really great writers, so I’m still pinching myself, but wow… what a great feeling!

 

Now that I’m “The Apprentice,” I feel it’s my duty to get to work and chronicle the adventure. Such good fortune should be passed along, don’t you think?

 

So here’s my first “pearl of wisdom” to pass on in a series of journal entries related to becoming Mike’s White Paper Apprentice:

 

After the lift of elation comes the weight of responsibility—work with it!

 

Have you ever experienced “responsibility” dreams? The kind where you forgot to go to class for a whole semester and suddenly had to take an exam, or couldn’t remember where you put the baby? I call them “stress dreams,” because they’re usually brought on by something that’s weighing on my mind or kicking around in my subconscious (usually the possibility of failing at something).

 

Now that the “new” of winning the apprenticeship calmed a little, I’ll admit to having a few stress dreams about doing a good job for Mike, but he couldn’t be a more understanding teacher, and has gone out of his way to make me feel comfortable and a true member of his team.

 

I think the trick to handling responsibility niggles is to acknowledge them, but work through them. This isn’t a game I’ve won—it’s serious business for both of us—but concentrating on doing the best job possible takes off the edge. Who has time for worrying when there’s so much to do? And Mike has a plan all laid out and ready to go, which is very exciting.

 

We’ve already recorded a coaching session, which turned out very well and gave me lots of ideas for improving both my marketing plan and writing schedule—which I’ll outline for you in a future post.

 

In the meantime, I would like to say a heartfelt thanks to Mike Stelzner for this great opportunity. Getting a chance to work with someone that’s truly the best in the business really is a dream come true. It’s promising to be lots of hard work and lots of fun as well… and I can’t wait to get started.

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Impact of E-Books

Filed under: Uncategorized — Apryl @ 11:26 am

Author Steven Johnson (Mind Wide Open, Emergence, Everything Bad is Good for You, and The Ghost Map)recently wrote a great opinion piece that appeared in the April 20th edition of WSJ’s The Journal Report on the emergence of e-books and their future impact (see How the E-Book Will Change the Way We Read and Write).

Bound Books a Thing of the Past?

In this thought-provoking piece, Johnson muses about the “Aha!” moments brought about by web technology in the last decade and how the Internet has changed the way many of us consume reading material–particularly books:

“It will make it easier for us to buy books, but at the same time make it easier to stop reading them. It will expand the universe of books at our fingeritps, and transform the solitary act of reading into something far more social… it may well end up undermining some of the coreattributes that we have associated with book reading for more than 500 years.”

 

Indeed, the digital book revolution, which has been ehnaced by tools like Amazon’s Kindle and Google’s Book Search service, seems to be poised on the brink of a life-altering change we haven’t seen since the development of the printing press.

With vast amounts of reading material suddenly becoming available (literally) at our fingertips, are physical books going to become relics of our past–something our children and grandchildren will only experience in museums?

While moving to the digital realm no doubt makes it easier to disseminate information (look at what Wikipedia has done to print encyclopedias) which in many ways is a good thing, Johnson writes of the danger of losing what he calls “linear, deep-focus reading” to the ADHD world of email, texting and scanning short pieces on the fly.

As a writer, I agree with Johnson’s assessment that the web has forever changed the way we communicate written conversaton–and is poised to explode the available universe of information to mind-boggling proportions. Information measured in terabytes is further shrinking the world, opening us up to global conversation and business opportunity on a scale unheard of in history–but I’m not sure the e-book will spell the end of browsing in brick-and-mortar libraries and book stores any time soon.

At least I hope it won’t.

The Tactile Element

Call me old-fashioned, but I think there is something about a physical book that humans will continue to need. Johnson’s reference to the solitary experience of reading books–delving psychologically into a different world via the printed page–is something that devout readers have come to crave over the last few hundred years.

Reading a book is not only cerebral, it’s  physical  as well. No matter how “realistic” an e-book reader becomes with digital page-turning technology, it can’t hold a candle to what the human being feels when he holds a book. The weight and heft of it, the tactile sensation of fingertips holding and turning the page, the visual effect of  light on paper and ink–these physical sensations are a big part of how we enjoy the act of reading.

Reading digitally removes those physical comforts and separates the reader somewhat from the full-immersion experience, which also makes it much easier to separate from act itself. It’s much easier to break away from a screen, which has built-in distractions, than it is to tear yourself away from a printed page. You made a date with that page–a space and time to be alone with it, body and mind–a commitment that involves your entire being–not just your eyes.  Let’s face it… we’re physical beings that enjoy touch, even when we read.

I ? Books

No doubt about it, digital progress is happening at lightning speed. The opportunities it provdes for expanded learning, selling more books and reaching out to communicate across the globe are exciting… but I think humans will still hold a place in their hearts for printed works for some time to come. After all, it took us hundreds of years to develop a close physical and mental relationship with books. I don’t think we’re ready to relegate them to museums just yet.

 

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