Last year I interviewed a local vidographer, Sam Richardson, of North Street Productions, on using video to enhance business, and we produced a CD called Visualize It! 6 Steps to Promoting Your Business With Video, which is for sale on the merchandise page of my website. To order a copy, click HERE.

For my latest trick, I’ve decided to offer an enhanced transcription of that CD to be sold as a downloadable .pdf document, and I’m interviewing author and marketing expert, Drayton Bird as part of that enhancement.

Drayton has worked with advertising greats like David Ogilvy and was named by the Chartered Institute of Marketing as one of 50 individuals who have shaped today’s marketing. His book, Commonsense Direct Marketing (1982) is in its fifth edition. Out in 14 languages, it is the best-selling British work on the subject. Drayton has written three other books and over 1,000 business articles, and his insights into using today’s Web 2.0 technology should prove quite interesting.

The call’s going through to London tomorrow, so stay tuned for an audio link. Meanwhile, Here’s a photo of Mr. Bird dressed up as J.K. Rowling’s venerable senior wizard, in the Harry Potter series, Albus Dumbledore. Let’s see what kind of magic we can conjure with this interview!