http://aparcher.com/wp Healthy Response Blog Mon, 12 Apr 2010 13:56:11 +0000 http://backend.userland.com/rss092 en Want to get more attention with your direct mail pieces? Now you no longer have to rely on just the visual sense to grab the all-important eyeball. I recently read an issue of Inside Direct Mail Weekly (by Crystal Uppercue of EU Services) that had some interesting insights. Here are ... http://aparcher.com/wp/?p=182 For those of you who are confused about what the heck to do about incorporating social media in your marketing mix, here's some light for the end of your tunnel. My old "apprentor," Mike Stelzner, has organized another virtual Social Media Success Summit for 2010, and has lined up an ... http://aparcher.com/wp/?p=179 Are you rethinking your marketing plans for 2010?  Have you contemplated using white papers to grow your business? If you're pondering these questions, I strongly recommend an upcoming webinar (it's free) called 5 Ways to Grow Your Business With White Papers and the 3 Mistakes You Must Avoid ... http://aparcher.com/wp/?p=177 Today's corporate executives don't want a sales pitch, they want valuable content that helps them solve their business problems. Without a doubt, the best collateral to do that is white papers. If you're a marketer who wants to unleash the power of the mighty white paper to ... http://aparcher.com/wp/?p=172 How long ago did you create your LinkedIn, Facebook or YouTube profiles? Do you remember? Did you know that certain aspects of your information profile have SEO value?   If it’s been a while since you created your social media profiles, things have changed a bit. The industry is evolving, and it ... http://aparcher.com/wp/?p=165 Here's something a friend of mine found, and I thought it might be good to share. Play it for your kids! http://aparcher.com/wp/?p=160 Do you want to generate higher-quality leads and win better projects, just like leading writers? Does the economic slump have your customers dropping like flies? Discover how to grow your writing business (in any economy) at Copywriting Success Summit 2009--an online professional development conference for freelance writers coming up soon. Presenters ... http://aparcher.com/wp/?p=157 Dave Carroll of the Canadian pop-folk band Sons of Maxwell just released his second music video on the treatment he received from United Airlines. The first was released July 7 2009, after almost a year’s worth of failed attempts to get United to take responsibility for smashing his $3,500 Taylor ... http://aparcher.com/wp/?p=138 I'm very excited to be heading out to San Diego tomorrow for Michael Stelzner's White Paper Boot Camp! As Michael's apprentice I have the honor of introducing him, and also helping out in the break-out session answering questions on writing white papers from attendees. Here's a link for more info on ... http://aparcher.com/wp/?p=118 A friend sent me this a few days ago, and I've heard since that it's been on the news. It's a great example of how big business should be paying attention to how they are perceived by customers. In today's Social Networking environment, bad news travels at the click of a ... http://aparcher.com/wp/?p=114