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	<title>Parcher Marketing Associates</title>
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	<description>Parcher Marketing Associates</description>
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		<title>Using Social Media for Business: Do Your Followers Trust You?</title>
		<link>http://aparcher.com/2012/05/using-social-media-for-business-do-your-followers-trust/</link>
		<comments>http://aparcher.com/2012/05/using-social-media-for-business-do-your-followers-trust/#comments</comments>
		<pubDate>Sat, 12 May 2012 17:10:27 +0000</pubDate>
		<dc:creator>Apryl Parcher</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business followers]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[honesty]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[online trust]]></category>
		<category><![CDATA[recommendations]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://aparcher.com/?p=472</guid>
		<description><![CDATA[As a business owner, why are you using social media? What do you hope to get out of it, and how will you know if you’ve succeeded?  Most businesses hope that using social will increase their bottom line—yet few really think about how that happens. If lots of people follow your page or profile, does...]]></description>
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		</item>
		<item>
		<title>Building &#8220;Personas&#8221; to Target Your Ideal Customer</title>
		<link>http://aparcher.com/2012/05/building-personas-target-your-ideal-customer/</link>
		<comments>http://aparcher.com/2012/05/building-personas-target-your-ideal-customer/#comments</comments>
		<pubDate>Mon, 07 May 2012 17:35:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[How-To Posts]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[ideal customer]]></category>
		<category><![CDATA[personas]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://aparcher.com/?p=462</guid>
		<description><![CDATA[In this excerpt from my upcoming book, Solving the Social Media Puzzle: 7 Simple Steps to Planning a Social Media Marketing Strategy for Your Business, we discuss how to go beyond the limited demographics that are used in traditional marketing. To be successful using social media for your business, you need to get away from...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 Reasons NOT to Select Your Social Media Platforms FIRST</title>
		<link>http://aparcher.com/2012/05/4-reasons-not-to-select-your-social-media-platforms-first/</link>
		<comments>http://aparcher.com/2012/05/4-reasons-not-to-select-your-social-media-platforms-first/#comments</comments>
		<pubDate>Thu, 03 May 2012 16:59:31 +0000</pubDate>
		<dc:creator>Apryl Parcher</dc:creator>
				<category><![CDATA[How-To Posts]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social platforms]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://aparcher.com/?p=442</guid>
		<description><![CDATA[The first question many business owners ask me these days is “Which social platforms should I be using?” They’re told they need to get into social media for marketing, and the first thing they want to do is pick a platform. However, that’s really putting the cart before the horse. Here are four reasons why...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Planning a Social Marketing Strategy Make You Sick??</title>
		<link>http://aparcher.com/2012/05/does-planning-marketing-strategy-make-sick/</link>
		<comments>http://aparcher.com/2012/05/does-planning-marketing-strategy-make-sick/#comments</comments>
		<pubDate>Wed, 02 May 2012 10:30:29 +0000</pubDate>
		<dc:creator>Apryl Parcher</dc:creator>
				<category><![CDATA[How-To Posts]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content calendar]]></category>
		<category><![CDATA[social media planning]]></category>

		<guid isPermaLink="false">http://aparcher.com/?p=435</guid>
		<description><![CDATA[Below is an excerpt from a NEW BOOK I&#8217;m co-authoring with my friend and fellow social media professional, Kathryn Rose.  The book is entitled: Solving the Social Media Puzzle: 7 Simple Steps to Planning a Social Media Marketing Strategy for Your Business, and it will be published in the next few weeks! So if planning...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Which Social Platforms are Best for Customer Service and Engagement?</title>
		<link>http://aparcher.com/2012/04/which-social-platforms-best-for-customer-service-engagement/</link>
		<comments>http://aparcher.com/2012/04/which-social-platforms-best-for-customer-service-engagement/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 18:13:06 +0000</pubDate>
		<dc:creator>Apryl Parcher</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://aparcher.com/?p=421</guid>
		<description><![CDATA[Recently I came across a question from one of my LinkedIn connections who asked, &#8220;Which social platforms are best for customer service and customer engagement?&#8221; That&#8217;s a good question, and one that I&#8217;m sure many business owners are asking. However, there&#8217;s no right or wrong answer, and any social media expert worth their salt will...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 10 Qualities of Social Media Superstars</title>
		<link>http://aparcher.com/2011/05/10-qualities-of-social-media-superstars/</link>
		<comments>http://aparcher.com/2011/05/10-qualities-of-social-media-superstars/#comments</comments>
		<pubDate>Fri, 27 May 2011 19:13:22 +0000</pubDate>
		<dc:creator>Apryl Parcher</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Mari Smith]]></category>
		<category><![CDATA[social media professionals]]></category>
		<category><![CDATA[social media training]]></category>

		<guid isPermaLink="false">http://aparcher.com/?p=386</guid>
		<description><![CDATA[As you probably know, social media is a rapidly growing industry and the supply of highly-trained, quality professionals can hardly keep up with the demand out there. There is a huge need for social media experts in a vast area of niches, with industry-specialist knowledge. However, lots of people &#8220;call&#8221; themselves social media experts&#8211;but what does...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Build Out Your LinkedIn Company Page</title>
		<link>http://aparcher.com/2011/05/build-out-your-linkedin-company/</link>
		<comments>http://aparcher.com/2011/05/build-out-your-linkedin-company/#comments</comments>
		<pubDate>Thu, 05 May 2011 20:01:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[How-To Videos]]></category>

		<guid isPermaLink="false">http://aparcher.com/?p=380</guid>
		<description><![CDATA[Here&#8217;s a little screen capture video on how to find your Company Page on LinkedIn, and a few tips for building it out. Are you using your Company Page yet? Wondering what to put on it? This feature is very useful for building LinkedIn visibility beyond your personal profile&#8211;so start playing with it!]]></description>
		<wfw:commentRss>http://aparcher.com/2011/05/build-out-your-linkedin-company/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Useful HTML and CSS for Your WordPress Posts and Newsletters</title>
		<link>http://aparcher.com/2011/04/html-for-your-wordpress-posts/</link>
		<comments>http://aparcher.com/2011/04/html-for-your-wordpress-posts/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 01:48:50 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[How-To Posts]]></category>

		<guid isPermaLink="false">http://aparcher.com/?p=303</guid>
		<description><![CDATA[The WordPress Dashboard has lots of WSYWYG tools to help you dress up your posts without having to know any html. Sometimes, however, it&#8217;s simpler to fix things or make adjustments in the HTML tab view. But if you don&#8217;t know any HTML, it&#8217;s hard to use the HTML tab to figure out how to...]]></description>
		<wfw:commentRss>http://aparcher.com/2011/04/html-for-your-wordpress-posts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to create a Facebook App for Installing an XFBML Like Button</title>
		<link>http://aparcher.com/2011/03/how-create-facebook-app-for-installing-xfbml-like-button/</link>
		<comments>http://aparcher.com/2011/03/how-create-facebook-app-for-installing-xfbml-like-button/#comments</comments>
		<pubDate>Sat, 26 Mar 2011 02:35:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[How-To Videos]]></category>
		<category><![CDATA[Apryl Parcher]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Like Button]]></category>
		<category><![CDATA[XFBML]]></category>

		<guid isPermaLink="false">http://aparcher.com/?p=270</guid>
		<description><![CDATA[www.aparcher.com Apryl Parcher narrates a short tutorial video that shows you how to create a Facebook App prior to installing an XFBML Facebook &#8220;Like&#8221; button on your blog or website. This is the first in a series of screencapture videos on Facebook topics.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Mobilize&#8221; Your White Papers with QR Codes</title>
		<link>http://aparcher.com/2011/03/mobilize-your-white-papers-qr-codes/</link>
		<comments>http://aparcher.com/2011/03/mobilize-your-white-papers-qr-codes/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 18:33:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://aparcher.com/?p=301</guid>
		<description><![CDATA[Apryl discusses how to use QR codes to market lead-generating content and to enrich that content for &#8220;mobile&#8221; users. Read her white paper blog here “Mobilize” Your White Papers with QR Codes.]]></description>
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