Tweet If you’ve been wondering why some previously unknown individuals get on a social platform like Facebook or YouTube and attract millions of visitors and followers while many sit there with few to none, a new book, The Impact Equation: Are You Making Things Happen or Just making Noise?, by Chris Brogan and Julien Smith…
Tweet After climbing out from under my internet blackout from Hurricane Sandy today, I found an article in Mashable about yet another brand that put its foot in its mouth—and this one is related to the storm. American Apparel is experiencing a firestorm of negative posts on Twitter due to an email ad it sent…
Tweet Are you using LinkedIn to best advantage for your business? Below is an article excerpt from Lori Richardson with a great tip on how to deepen relationships with your LinkedIn connections… First published on Scoremoresales.com Growing one’s visibility in their industry niche is something many sellers are working to do now. Last month over…
Tweet First Published on Lou Bortone’s Wicked Cool Video Marketing Blog I’ll be the first to admit that I’ve got some phobias: I’m afraid of heights (Acrophobia), and I’m not so keen on closed in spaces. One phobia I have been able to conquer is…
Tweet In my upcoming book: Solving the Social Media Puzzle: 7 Simple Steps to Planning a Social Media Marketing Strategy for Your Business, my co-author Apryl Parcher and I lay out the steps to successfully planning a social media strategy to maximize your social media marketing efforts and chances for success. In the last four-plus years of…
Tweet As a business owner, why are you using social media? What do you hope to get out of it, and how will you know if you’ve succeeded? Most businesses hope that using social will increase their bottom line—yet few really think about how that happens. If lots of people follow your page or profile,…
Tweet In this excerpt from my upcoming book, Solving the Social Media Puzzle: 7 Simple Steps to Planning a Social Media Marketing Strategy for Your Business, we discuss how to go beyond the limited demographics that are used in traditional marketing. To be successful using social media for your business, you need to get away…
Tweet The first question many business owners ask me these days is “Which social platforms should I be using?” They’re told they need to get into social media for marketing, and the first thing they want to do is pick a platform. However, that’s really putting the cart before the horse. Here are four reasons…
Tweet Below is an excerpt from a NEW BOOK I’m co-authoring with my friend and fellow social media professional, Kathryn Rose. The book is entitled: Solving the Social Media Puzzle: 7 Simple Steps to Planning a Social Media Marketing Strategy for Your Business, and it will be published in the next few weeks! So if…
Tweet Recently I came across a question from one of my LinkedIn connections who asked, “Which social platforms are best for customer service and customer engagement?” That’s a good question, and one that I’m sure many business owners are asking. However, there’s no right or wrong answer, and any social media expert worth their salt…
