How long ago did you create your LinkedIn, Facebook or YouTube profiles? Do you remember? Did you know that certain aspects of your information profile have SEO value? If it’s been a while since you created your social media profiles, things have changed a bit. The industry is evolving, and it helps to stay…
Category Archives: Copywriting
Tips for Creating Magnetic Headlines
Whether you’re writing a blog post, an article, a display ad, a landing page, or any marketing copy for that matter, the headline is one of the most important factors in marketing, and also the factor most business overlook. Too many times, headlines are tacked on as an afterthought—something to stick on top…
Impact of E-Books
Author Steven Johnson (Mind Wide Open, Emergence, Everything Bad is Good for You, and The Ghost Map)recently wrote a great opinion piece that appeared in the April 20th edition of WSJ’s The Journal Report on the emergence of e-books and their future impact (see How the E-Book Will Change the Way We Read and Write)….
Have Novel Readers Gone PC?
Fiction author Alexander McCall Smith writes a compelling piece on the front page of WSJ’s Weekend Journal about the sometimes testy relationship between author and reader. Read the full piece here. I’m sure you’ve read some novels that didn’t end like you thought they should, or dealt with characters in a way that left you…
White Papers and B2C…A Good Match?
I would argue that baby boomers (who represent 30% of the US population and spend $2 Trillion annually) are more likely to respond to white papers in the consumer market than those survey respondents who read less—but are they seeing white papers now?
Nifty Things I Learned at Boot Camp
Whew!! I just got back from one of the most INTENSE three-day conferences I’ve ever attended, the AWAI Bootcamp in Delray Beach, Florida. Absolutely NO tan to show for it (just a little midnight sand in my shoes), but I’m still so excited that I think I’ll explode! First off–there was an incredible array of…
