As a business owner, why are you using social media? What do you hope to get out of it, and how will you know if you’ve succeeded? Most businesses hope that using social will increase their bottom line—yet few really think about how that happens. If lots of people follow your page or profile, does…
In this excerpt from my upcoming book, Solving the Social Media Puzzle: 7 Simple Steps to Planning a Social Media Marketing Strategy for Your Business, we discuss how to go beyond the limited demographics that are used in traditional marketing. To be successful using social media for your business, you need to get away from…
Recently I came across a question from one of my LinkedIn connections who asked, “Which social platforms are best for customer service and customer engagement?” That’s a good question, and one that I’m sure many business owners are asking. However, there’s no right or wrong answer, and any social media expert worth their salt will…
A friend sent me this a few days ago, and I’ve heard since that it’s been on the news. It’s a great example of how big business should be paying attention to how they are perceived by customers. In today’s Social Networking environment, bad news travels at the click of a mouse to millions across…
I read an article in the “Weekend Journal” of WSJ that set my teeth on edge–about an audio cable company (Monster Cable) in California that somehow thinks it has a right to trademark the word “Monster” and sue anyone who uses it in their business name–including small mini-golf franchises, energy drink and glue manufacturers–even slot machine…
