In this short audio file, Apryl Parcher interviews her friend Bob Bly on the importance of test marketing certain elements in white papers. Bob’s always a wealth of information. To listen, go to Apryl’s white paper blog here Quick Interview With Bob Bly.
Relevance: The Key to Using E-mail to Market White Papers
While many companies rely on e-mail campaigns to announce new content to their client list, tracking those blast e-mails isn’t always a high priority. How can you measure how many of your e-mails actually make it to your clients’ inboxes? Fortunately marketers have some new tools on hand to help ensure that their content reaches…
Launching Your Content Using Social Media
When it comes to posting lead-generating content to Social Media, many companies don’t plan. Apryl Parcher examines developing a launch strategy for using Social Media effectively the way it was meant to be used. Read about it on her white paper blog here Launching Your Content using Social Media: Avoiding the Fizzle
How to Sell White Papers with Video
In August, Gordon Graham and Apryl produced a short video What’s the Best Format for Delivering White Papers and Reports? to illustrate that making “video white papers” might not be such a good idea. However, Apryl suggests that you can use video creatively to “sell” your white papers and enhance registration. Read more about it on her…
Is it a White Paper or a Product Brief?
In her white paper blog, Apryl examines the difference between a white paper and a product brief. Although many times a company will label a promotional piece as a “white paper,” it’s really something else. Is this good policy? Read her article here Is it a White Paper or a Product Brief?
Get More Out of Direct Mail by Making it SENSUAL
Want to get more attention with your direct mail pieces? Now you no longer have to rely on just the visual sense to grab the all-important eyeball. I recently read an issue of Inside Direct Mail Weekly (by Crystal Uppercue of EU Services) that had some interesting insights. Here are a few tidbits: Smell “Scratch-…
Heads Up! Important Social Media Summit Coming in May
For those of you who are confused about what the heck to do about incorporating social media in your marketing mix, here’s some light for the end of your tunnel. My old “apprentor,” Mike Stelzner, has organized another virtual Social Media Success Summit for 2010, and has lined up an all-star cast (over 20) top…
Help People Find You: Optimize Your Social Media Profiles
How long ago did you create your LinkedIn, Facebook or YouTube profiles? Do you remember? Did you know that certain aspects of your information profile have SEO value? If it’s been a while since you created your social media profiles, things have changed a bit. The industry is evolving, and it helps to stay…
Social Media Lessons: Interview with Dave Carroll on 2nd United Breaks Guitars Video
Dave Carroll of the Canadian pop-folk band Sons of Maxwell just released his second music video on the treatment he received from United Airlines. The first was released July 7 2009, after almost a year’s worth of failed attempts to get United to take responsibility for smashing his $3,500 Taylor guitar. I spoke to Dave…
United Learns the Hard Way
A friend sent me this a few days ago, and I’ve heard since that it’s been on the news. It’s a great example of how big business should be paying attention to how they are perceived by customers. In today’s Social Networking environment, bad news travels at the click of a mouse to millions across…
Twitter
- “Yesterday is history, tomorrow is a mystery, today is a gift of God, which is why we call it the present.” ― Bil KeaneMay 18, 2012 - 1:04 PM
- “A bird doesn't sing because it has an answer, it sings because it has a song.” ― Maya AngelouMay 18, 2012 - 1:15 AM
- Google+ Gaining Ground With Brands and Consumers http://t.co/Fd3YGCV2 via @marketingprofsMay 17, 2012 - 11:45 PM
- 7 Enlightening Infographics About Email Deliverability http://t.co/erYrQMhD via @hubspotMay 17, 2012 - 10:15 PM
- “Happiness is not a possession to be prized, it is a quality of thought, a state of mind.” ― Daphne du MaurierMay 17, 2012 - 8:45 PM
- Getting your emails seen can be a very challenging task. These are great infographs on how to determine if your... http://t.co/tNDQU2oLMay 17, 2012 - 8:36 PM
- Want an ez way to organize your #socialmedia and #blog content? FREE planning calendar http://t.co/sTl77gBvMay 17, 2012 - 7:15 PM
- Facebook adds app ratings and negative feedback metrics to insights tool http://t.co/6J5Ml9Ls via @insidenetworkMay 17, 2012 - 5:45 PM
- 25+ Tools for Real-Time Marketing http://t.co/23sPwUda via @junta42May 17, 2012 - 4:15 PM
- A Simple Guide to Measuring Facebook Ad ROI http://t.co/qpnhqOsx via @hubspotMay 17, 2012 - 2:42 PM
