Co-Founder of Parcher Marketing Associates, Apryl Parcher is first and foremost a communicator. Before specializing in Social Media Marketing, Apryl was an award winning freelance writer, journalist and editor—so she approaches social from a “content first” perspective. She has written lead generating online content for businesses across the United States and Europe, from small businesses to Fortune 500 companies, and was personally trained by Michael A. Stelzner in writing corporate white papers.
In 2009 she studied social media with Mari Smith and became certified as a Social Media Strategist. Shortly thereafter she began working with her husband Ken to help businesses build a social media presence and navigate the new digital marketing landscape, which includes creating content and social strategies for business that drive traffic, build brand, and foster long-lasting profitable relationships with customers.
In 2012 she partnered with Kathryn Rose to co-author an Amazon Best-Selling book, Solving the Social Media Puzzle: 7 Simple Steps to Planning a Social Media Marketing Strategy for Your Business, as well as a companion workbook. She has also ghost-written other books and blogs for leading social media experts, and has shared the speaking stage with Mari Smith and other social media authors such as Dan Zarrella, Neal Schaffer and Chris Treadaway.
When she’s not writing or consulting, Apryl loves reading, gardening, enjoying nature (especially bird-watching), and sailing with Ken.
Ken Parcher comes from a family background of artists, designers and entrepreneurs, and earned a fine arts degree from the University of Maryland. As a graphic artist, web designer and co-founder of Parcher Marketing Associates, he partners with Apryl to help businesses create visually pleasing websites, landing pages and social branding on platforms like Facebook, Twitter, Google+ and YouTube.
Ken also specializes in WordPress design and training, so small business can manage their websites with as little or as much help as they need. His other talents include developing logos as well as designing graphics for e-books, white papers and other lead-generating content.
When he’s not tied to the computer, Ken enjoys reading, painting and water sports (especially sailing with Apryl).